CRM Landing
Automobile Industry-CRM Landing

Retail Consumer Goods Industry

AI-driven SFA, DMS and B2B with behavioural user experience that thinks ahead — delivering predictive actions, auto-suggestions, and real-time insights for every sales role, turning every visit into higher productivity, bigger orders, and greater market share.

React Native

40%

Faster Order Booking

Home / Consumer Goods

FMCG Industry Solution

Smart Nudges

Live Progress

Outlet Cards

Outlet 360 View

Scheme Tracking

Gamified Motivation

We empower your sales teams to work smarter, sell faster, and grow consistently.

The FMCG industry is evolving at lightning speed — shifting retailer expectations, intense competition, and the rise of AI-driven insights demand new ways of working. Our SFA platform equips sales reps with intelligent tools, actionable insights, and a frictionless user experience to help them focus on what matters most: building stronger retailer relationships and driving revenue.

30%

Increased productivity of field representatives

Never Forget a Detail

Every order, scheme, and note at your fingertips

Delivering Complete FMCG Sales Force Automation Solutions Covering GT, MT & B2B

Manufacturers

SFA & B2B

  • Streamline stock, launches & schemes.
  • Enable seamless B2B ordering.
  • Keep outlets sales-ready with real-time insights

⚡ Built for B2B efficiency & market dominance.

Dealer & Distributor

SFA & DMS

  • Simplify orders, returns & claims.
  • Equip reps with Outlet 360 & nudges.
  • Ensure planogram compliance & faster bookings.

⚡Designed for channel productivity & effective execution.

Retailer

RMS & WhatsApp Monitoring

  • Capture orders via WhatsApp.
  • Track performance in real-time.
  • Optimise routes & boost retail visibility.

⚡ Perfect for frontline speed & order turnaround.

Power Your Sales & Distribution, From Planning to Performance

Empower teams, maximise channels, and fuel growth.
SFA + DMS: Built to Win Markets - From outlet to HQ, unify sales and distribution in one platform — driving faster growth, sharper execution, and stronger channel performance.

  1. SFA Features
  2. Industries
  3. DMS Features

SFA Features: Offline first app

  1. Outlet 360 View
  2. Predictive Order Intelligence
  3. Hustle Free Return Management
  4. In-Store Surveys
  5. Smart Beat Planning
  6. Outlet Segmentation
  7. Gamification & Leaderboards
  8. Performance Dashboard
  9. Quick Filtered Product List
  10. Visit Overview Screen
  11. Expense Management
  12. & more...

Industries We Serve:

  1. Food & Beverages
  2. Snacks & Packaged Foods
  3. Dairy & Frozen
  4. Personal Care
  5. Home Care
  6. Health & Wellness
  7. Confectionery
  8. Pet Care
  9. Apparel & Accessories
  10. and more…
  11. because it’s 100% customisable to your business processes and categories.

DMS Features:

  1. Master Data Management
  2. Inventory Control (FEFO)
  3. Order-to-Cash
  4. Secondary Sales Tracking
  5. Schemes & Claims
  6. Trade Promotions
  7. Auto Replenishment
  8. Credit & Ledger Sync
  9. ERP & GST Integration
  10. KPI Cockpit & Alerts
  11. AI Suite (Forecast, Promotions, Inventory, Credit, Fraud)
  12. & more…

SFA Features: Offline first app

  1. Outlet 360 View
  2. Predictive Order Intelligence
  3. Hustle Free Return Management
  4. In-Store Surveys
  5. Smart Beat Planning
  6. Outlet Segmentation
  7. Gamification & Leaderboards
  8. Performance Dashboard
  9. Quick Filtered Product List
  10. Visit Overview Screen
  11. Expense Management
  12. & more...

Industries We Serve:

  1. Food & Beverages
  2. Snacks & Packaged Foods
  3. Dairy & Frozen
  4. Personal Care
  5. Home Care
  6. Health & Wellness
  7. Confectionery
  8. Pet Care
  9. Apparel & Accessories
  10. and more…
  11. because it’s 100% customisable to your business processes and categories.

DMS Features:

  1. Master Data Management
  2. Inventory Control (FEFO)
  3. Order-to-Cash
  4. Secondary Sales Tracking
  5. Schemes & Claims
  6. Trade Promotions
  7. Auto Replenishment
  8. Credit & Ledger Sync
  9. ERP & GST Integration
  10. KPI Cockpit & Alerts
  11. AI Suite (Forecast, Promotions, Inventory, Credit, Fraud)
  12. & more...

Delivering complete Sales & Distribution solution across OEM, Distributors, Dealers & Retailers

OEM

Explore OEM’s ready to implement features

  1. All
  2. Marketing
  3. Sales
  4. Service
  1. Remote Diagnostics
  2. Bay Management
  3. Entitlement Management
  4. Recall Management
  5. Dealer Onboarding with ROI Calculation
  6. OEM Order Placement
  7. GRN (Goods Received Note)
  8. FAME Claim Management
  9. Brand Awareness Campaigns
  10. Product Launch Campaigns
  11. Digital Marketing Strategy
  12. Warranty & Claim Management
  13. Spare Parts Inventory Management
  14. Spares & Accessories Ordering
  15. ERP Integration
  16. Mobile Sales Enablement for OEM Sales Users
  17. Sales Performance Analytics
  18. Sales Forecasting
  19. Workflow Automation
  20. Social Media Integration
  21. Market Research and Analysis
  22. Marketing Analytics and Reporting
  23. CTI Integration
  24. Service Analytics and Reporting
  25. Dashboard
  26. ERP Integration [OEM & Dealer]
  27. Telematics Integration
  28. Customer Feedback Management
  29. Post Service Follow-up Survey
  30. Content Creation and Distribution
  31. Email Marketing Campaigns
  32. Event Management and Participation

Dealers

Explore OEM’s ready to implement features

Customers

Explore OEM’s ready to implement features

Power Your Sales & Distribution, From Planning to Performance

Explore the key features that will propel your dealership into the digital era, streamline your operations, and elevate customer experiences. Our innovative solutions are designed to help you adapt to the evolving technology.

  1. All
  2. Marketing
  3. Sales
  4. Service
  1. Remote Diagnostics
  2. Bay Management
  3. Entitlement Management
  4. Recall Management
  5. Dealer Onboarding with ROI Calculation
  6. OEM Order Placement
  7. GRN (Goods Received Note)
  8. FAME Claim Management
  9. Brand Awareness Campaigns
  10. Product Launch Campaigns
  11. Digital Marketing Strategy
  1. Service Marketing
  2. Omni Channel Case Sourcing
  3. Service Planning
  4. Case Management
  5. Knowledge Base Management
  6. Omni-Channel Support
  7. Service Console
  8. Dispatcher Console
  9. Visit Planning and Execution
  10. Route Planning
  11. Geotagging and Attendance Capture
  12. Complaint/Feedback Management
  13. Visit Report & Marketing Intelligence Capturing
  14. Expense Management
  15. Omni-channel Lead Sourcing
  16. Lead Management
  17. Lead & Opportunity Categorization
  18. Test Drive/Ride Management
  19. Opportunity Management
  20. Quote and Proposal Management
  21. Finance Checks & Applications
  22. Social Media Integration
  23. Local Advertising Campaigns
  24. Event and Showroom Promotions
  1. Omni-Channel Support
  2. Remote Diagnostics
  3. Test Drive/Ride Management
  4. Finance Checks & Applications
  5. Customer Order Placement
  6. Personalized Offers and Discounts
  7. Email Marketing Campaigns
  8. Loyalty Programs and Rewards
  1. Warranty & Claim Management
  2. Spare Parts Inventory Management
  3. Spares & Accessories Ordering
  4. ERP Integration
  5. Mobile Sales Enablement for OEM Sales Users
  6. Sales Performance Analytics
  7. Sales Forecasting
  8. Workflow Automation
  9. Social Media Integration
  10. Market Research and Analysis
  11. Marketing Analytics and Reporting
  1. Bay Management
  2. Job Card Creation
  3. Entitlement Management
  4. Social Media Integration
  5. Activity/Camps Management
  6. Service Analytics and Reporting
  7. Dashboard
  8. Customer Feedback Management
  9. Customer Order Placement
  10. Inventory Management
  11. PDI Delivery & Post Sales Follow Up
  12. Post Sales Follow-up Survey
  13. Account and Contact Management
  14. Document Upload and Approval Process
  15. Activity Management
  16. Sales Forecasting
  17. OEM Order Placement
  18. GRN (Goods Received Note)
  19. Used Vehicle Business Management
  20. ERP Integration [OEM & Dealer]
  21. CTI Integration
  22. Digital Marketing Strategy
  23. Email Marketing Campaigns
  24. Customer Loyalty Programs
  1. Feedback Management
  2. Post Service Follow-up Survey
  3. PDI Delivery & Post Sales Follow Up
  4. Warranty & Claim Management
  5. Recall Management
  6. Customer Referral Programs
  7. Social Media Engagement
  8. Event Invitations and Exclusive Previews
  1. CTI Integration
  2. Service Analytics and Reporting
  3. Job Card Creation
  4. Dashboard
  5. ERP Integration [OEM & Dealer]
  6. Telematics Integration
  7. Customer Feedback Management
  8. Post Service Follow-up Survey
  9. Content Creation and Distribution
  10. Email Marketing Campaigns
  11. Event Management and Participation
  1. Spares & Accessories Ordering to OEM
  2. Warranty & Claim Management
  3. Recall Management
  4. Spare Parts Inventory Management
  5. Post Service Follow-up Survey
  6. Mobile Sales Enablement for Service Advisors
  7. ERP Integration
  8. CTI Integration
  9. Telematics Integration
  10. CIBIL Score Integration
  11. Mobile Sales Enablement for Dealer Sales Users
  12. Workflow Automation
  13. Sales Performance Analytics
  14. Dashboard
  15. Customer Feedback Management
  16. Post Service Follow-up Survey
  17. Marketing Analytics and Reporting
  18. Lead Generation Campaigns
  19. Content Creation and Distribution
  1. Mobile App for Customers
  2. Spares & Accessories
  3. VAS Pitch
  4. Feedback and Survey Incentives
  5. Content Marketing (Blogs, Newsletters, etc.)

Delivering complete automotive solution covering OEM’s, Dealers and Customers

  1. Remote Diagnostics
  2. Bay Management
  3. Entitlement Management
  4. Recall Management
  5. Dealer Onboarding with ROI Calculation
  6. OEM Order Placement
  7. GRN (Goods Received Note)
  8. FAME Claim Management
  9. Brand Awareness Campaigns
  10. Product Launch Campaigns
  11. Digital Marketing Strategy
  12. Warranty & Claim Management
  13. Spare Parts Inventory Management
  14. Spares & Accessories Ordering
  15. ERP Integration
  16. Mobile Sales Enablement for OEM Sales Users
  17. Sales Performance Analytics
  18. Sales Forecasting
  19. Workflow Automation
  20. Social Media Integration
  21. Market Research and Analysis
  22. Marketing Analytics and Reporting
  23. CTI Integration
  24. Service Analytics and Reporting
  25. Dashboard
  26. ERP Integration [OEM & Dealer]
  27. Telematics Integration
  28. Customer Feedback Management
  29. Post Service Follow-up Survey
  30. Content Creation and Distribution
  31. Email Marketing Campaigns
  32. Event Management and Participation
  1. All
  2. Marketing
  3. Sales
  4. Service
  1. Service Marketing
  2. Omni Channel Case Sourcing
  3. Service Planning
  4. Case Management
  5. Knowledge Base Management
  6. Omni-Channel Support
  7. Service Console
  8. Dispatcher Console
  9. Visit Planning and Execution
  10. Route Planning
  11. Geotagging and Attendance Capture
  12. Complaint/Feedback Management
  13. Visit Report & Marketing Intelligence Capturing
  14. Expense Management
  15. Omni-channel Lead Sourcing
  16. Lead Management
  17. Lead & Opportunity Categorization
  18. Test Drive/Ride Management
  19. Opportunity Management
  20. Quote and Proposal Management
  21. Finance Checks & Applications
  22. Social Media Integration
  23. Local Advertising Campaigns
  24. Event and Showroom Promotions
  25. Bay Management
  26. Job Card Creation
  27. Entitlement Management
  28. Social Media Integration
  29. Activity/Camps Management
  30. Service Analytics and Reporting
  31. Dashboard
  32. Customer Feedback Management
  33. Customer Order Placement
  34. Inventory Management
  35. PDI Delivery & Post Sales Follow Up
  36. Post Sales Follow-up Survey
  37. Account and Contact Management
  38. Document Upload and Approval Process
  39. Activity Management
  40. Sales Forecasting
  41. OEM Order Placement
  42. GRN (Goods Received Note)
  43. Used Vehicle Business Management
  44. ERP Integration [OEM & Dealer]
  45. CTI Integration
  46. Digital Marketing Strategy
  47. Email Marketing Campaigns
  48. Customer Loyalty Programs
  49. Spares & Accessories Ordering to OEM
  50. Warranty & Claim Management
  51. Recall Management
  52. Spare Parts Inventory Management
  53. Post Service Follow-up Survey
  54. Mobile Sales Enablement for Service Advisors
  55. ERP Integration
  56. CTI Integration
  57. Telematics Integration
  58. CIBIL Score Integration
  59. Mobile Sales Enablement for Dealer Sales Users
  60. Workflow Automation
  61. Sales Performance Analytics
  62. Dashboard
  63. Customer Feedback Management
  64. Post Service Follow-up Survey
  65. Marketing Analytics and Reporting
  66. Lead Generation Campaigns
  67. Content Creation and Distribution
  1. All
  2. Marketing
  3. Sales
  4. Service
  1. Omni-Channel Support
  2. Remote Diagnostics
  3. Test Drive/Ride Management
  4. Finance Checks & Applications
  5. Customer Order Placement
  6. Personalized Offers and Discounts
  7. Email Marketing Campaigns
  8. Loyalty Programs and Rewards
  9. Feedback Management
  10. Post Service Follow-up Survey
  11. PDI Delivery & Post Sales Follow Up
  12. Warranty & Claim Management
  13. Recall Management
  14. Customer Referral Programs
  15. Social Media Engagement
  16. Event Invitations and Exclusive Previews
  17. Mobile App for Customers
  18. Spares & Accessories
  19. VAS Pitch
  20. Feedback and Survey Incentives
  21. Content Marketing (Blogs, Newsletters, etc.)

25%

decrease in marketing cost

2.5X

faster order taking

3X

more lead capture via automated journey

Smart

AI powered journey

Delivering Industry-Specific, Future-Ready FMCG Solutions

Transformative digital solutions for Sales & Distribution

Our SFA platform streamlines field operations, boosts sales team productivity, and drives outlet-level growth. With AI-powered beat planning, predictive ordering, personalised upsell nudges, and actionable analytics, FMCG brands can unlock new efficiencies and revenue streams. From GT to MT, B2B to distributor-led sales, the platform adapts to your business needs—helping teams spend less time on admin and more time selling.

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Revolutionising Field Execution

Automating visit flows, capturing outlet data effortlessly, and providing real-time sales insights—so your teams can focus on closing deals.

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Smarter Decision-Making with AI

Unlock new revenue streams and enhance customer satisfaction with our tailored Salesforce solutions designed specifically for the automotive industry.

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Customisable to your workflow and processes.

Reduce manual tasks and improve efficiency with automated processes that allow your team to focus on what matters most: your customers.

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Adaptable to Every FMCG Vertical

Leverage powerful analytics to gain actionable insights into your operations and market trends, enabling informed decision-making and strategic planning.

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Reps focus on selling, not remembering.

Experience a cohesive ecosystem with our solutions that seamlessly integrate across all departments, ensuring smooth operations and enhanced collaboration.

Transformative digital technology solutions

Stay competitive in the evolving automotive landscape with our transformative digital technology solutions. Our Salesforce offerings streamline processes and enhance customer interactions, driving operational efficiency and positioning your dealership for long-term growth and success.

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Enhanced Customer Engagement

Foster strong relationships with personalized interactions that keep your customers informed and engaged throughout their journey.

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Accelerate Your Dealership’s Growth

Unlock new revenue streams and enhance customer satisfaction with our tailored Salesforce solutions designed specifically for the automotive industry.

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Data-Driven Insights for Better Decisions

Leverage powerful analytics to gain actionable insights into your operations and market trends, enabling informed decision-making and strategic planning.

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Streamline Operations with Automation

Reduce manual tasks and improve efficiency with automated processes that allow your team to focus on what matters most: your customers.

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Seamless Integration for a Unified Experience

Experience a cohesive ecosystem with our solutions that seamlessly integrate across all departments, ensuring smooth operations and enhanced collaboration.

View More

Retail & Consumer Goods Segments

Agrotech

  • Cars
  • Bikes
  • EV's
  • Other

Food & Beverages

  • Second Hand Vehicle
  • Classic/Vintage
  • Modified/Custom

Fashion Lifestyle

  • Light Commercial Vehicles
  • Medium Duty Trucks
  • Heavy Deauty Trucks
  • Buses
  • Vans

Personal Care

  • Ev's
  • Emergency Vehicles
  • Construction Vehicles
  • Agricultural Vehicles
  • Military Vehicles

Retail & Consumer Goods Segments

Retail & Consumer Goods Segments

Agrotech

  • Cars
  • Bikes
  • EV's
  • Other

Food & Beverages

  • Light Commercial Vehicles
  • Medium Duty Trucks
  • Heavy Deauty Trucks
  • Buses
  • Vans

Fashion Lifestyle

  • Ev's
  • Emergency Vehicles
  • Construction Vehicles
  • Agricultural Vehicles
  • Military Vehicles

Personal Care

  • Second Hand Vehicle
  • Classic/Vintage
  • Modified/Custom

Transforming FMCG operations into growth engines

We enable FMCG enterprises and distributors to boost sales efficiency, streamline distribution, and unlock growth at scale. Our solutions power complex operations with AI-driven nudges, offline functionality, seamless ordering—helping businesses stay connected and competitive across markets worldwide.

Industry Image
CRML builds integrated SFA & DMS across 6 x LoBs for a large FMCG enterprise with 10k+ users.

The solution consists of 6 SFAs & 6 DMSs working in tandem with various complex features such as offline functionality, Al powered nudges, WhatsApp based ordering, managing sauda and integrating with multiple ERPs and marketing tools.

Industry Image
CRML builds connected SFA & Cloud Telephony for a Mobile Phone Distributor selling through General Trade.

The solution sales representatives in tier 2 & tier 3 towns boost sales with effective beat and route planning. Management gets a clear view of the real situation with nudges on best action forward.

Industry Image
CRML builds DMS for international sales involving distributors across 34 countries.

The solution enables distributors across the worid to place orders and check their statuses. The solution seamlessly adapts to INCOTERMS compliances for different countries, limiting effort required towards managing logistics and shipments.

Transforming FMCG operations into growth engines

We enable FMCG enterprises and distributors to boost sales efficiency, streamline distribution, and unlock growth at scale. Our solutions power complex operations with AI-driven nudges, offline functionality, seamless ordering—helping businesses stay connected and competitive across markets worldwide.

Industry Image
CRML builds integrated SFA & DMS across 6 x LoBs for a large FMCG enterprise with 10k+ users.

The solution consists of 6 SFAs & 6 DMSs working in tandem with various complex features such as offline functionality, Al powered nudges, WhatsApp based ordering, managing sauda and integrating with multiple ERPs and marketing tools.

Industry Image
CRML builds connected SFA & Cloud Telephony for a Mobile Phone Distributor selling through General Trade.

The solution sales representatives in tier 2 & tier 3 towns boost sales with effective beat and route planning. Management gets a clear view of the real situation with nudges on best action forward.

Industry Image
CRML builds DMS for international sales involving distributors across 34 countries.

The solution enables distributors across the worid to place orders and check their statuses. The solution seamlessly adapts to INCOTERMS compliances for different countries, limiting effort required towards managing logistics and shipments.

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